Japan
British band Jamiroquai enlisted to put Clarion at the center of the world stage in 2007
Jay Kay drives home the music and the Giugiaro designed blue Clarion H.M.I. Moray Concept Car at CES in the US January 8-11, 2007
Nationwide brand image campaign in Japan planned for 2007
Seeking to further boost global recognition for its brand name, Clarion Co., Ltd. (President: Tatsuhiko Izumi) has recruited the world famous British band Jamiroquai as the new face for its brand starting in January 2007.
It will be Jay Kay behind the wheel singing the Jamiroquai hit "Feel so Good" in the brand image video when the new blue Clarion H.M.I. “Moray” concept car designed by world-famous Italian design company Italdesign-Giugiaro* makes its world debut at the Clarion booth at the Consumer Electronics Show being held January 8-11, 2007 in Las Vegas.
News of the event will be posted in Japan on the Clarion web site in January 2007, followed by TV commercials, product catalogues, music posters and more in the stores later.
This campaign is one more step in the company’s quest for broader global marketplace recognition of its brand name that began one year ago with the launch of the new global Clarion brand in January 2006.
The choice of Jamiroquai as standard bearer was an easy one: International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility, Clarion embodied in the “Clarion H.M.I. (Human Mobile Music Media Interface)” brand slogan.
Aiming to make its brand an international icon in its field as well, this is the latest of Clarion’s global activities.
Clarion’s plans to further popularize its brand in 2007 include:
2007 Clarion brand image
British band Jamiroquai:
Promotions will include a brand image video of the world-famous jazz funk group featuring Jay Kay singing "Feel so Good."
2007 Clarion H.M.I. “Moray” Concept Car
Concept car designed by world-famous Italian design company Italdesign- Giugiaro
Concrete brand development
Brand image video campaign
Roaring out of the gate, the image video of Jay Kay singing the Jamiroquai hit "Feel So Good" dashing around town in the new blue Clarion H.M.I. Moray concept car designed by world-famous Italian designer Giorgetto Giugiaro will premiere at the Clarion booth at the Las Vegas Consumer Electronics Show (January 8-11, 2007), to be followed by worldwide promotions.
Domestic Japan campaign
TV commercials: To be aired starting Spring 2007
In stores: Volume and retail sales starting Spring 2007
Clarion web site: News to be posted in January 2007
